The Internet is not "God"

With the popularity of the Internet, more and more traditional companies have begun to enter the Internet, and even some traditional dealers are not willing to enter the Internet lonely. However, many door and window companies have failed to go online. Some people in the industry pointed out, "Some entrepreneurs or marketers regard Internet-based e-commerce channels as all Internet marketing. They think that to launch Internet marketing is to open a store on Tmall Taobao. When two stores do not have They think about other internet marketing methods only when the traffic can't make purchases without a conversion rate. "

For the "Internet +" in the door and window industry, many door and window business owners can blurt out a list of e-commerce platforms, some of which are not well understood by people. Why is this so? In fact, the reason is very simple. With the rise of the Internet economy, entrepreneurial myths from all walks of life can be found everywhere, so this conclusion is also derived: If companies enter these platforms, assuming how much sales each day , Then the company can realize how much sales can be achieved in one month and how many billions of dollars can be achieved throughout the year! So, the "Internet" is deified.

Internet thinking cannot be imitated blindly

Traditional doors and windows enterprises can learn some ideas, viewpoints and methods of Internet thinking by touching the net, but they cannot be blindly worshipped and imitated. The success of any enterprise has its strong resource background. Under the appropriate resource background, if you find the marketing direction and formulate a scientific and effective marketing plan, you can achieve marketing success. For traditional door and window companies, if they ignore the advantages of their own resources and backgrounds, they will "think about the gourds" on the Internet. Not only will they not do the same, they will waste resources and delay business opportunities.

The marketers who are like some traditional door and window companies belong to the Internet chasing type. A Weibo came out and thought that Weibo was a better marketing platform. Later, a WeChat came out and considered WeChat a better marketing platform. As a result, the Internet marketing of this type of marketer has become the WeChat marketing of Weibo today and tomorrow. You know, as a marketer of a traditional door and window company, chasing innovative products on the Internet and formulating a plan for the company's Internet marketing based on it is simply beyond control.

 

For now, the development of door and window companies depends on "Internet +". Breakthrough is more of a game, that is, "everyone is finding the way, but no one is willing to give up the inherent model" situation. In order to develop, the door and window industry must first adapt to the development characteristics of this era. Like the advent of the industrial era, traditional manufacturing must be baptized. If the company cannot take the initiative to adapt to the social transformation and upgrading, then in this weak society, there will be only one ending.